Dr. Prentice is a Professor of Supply Chain Management, at the I.H. Asper School of Business, University of Manitoba and the former Director (1996-2005) of the Transport Institute. His major research and teaching interests include logistics, transportation economics, urban transport and trade policy. Dr. Prentice holds a degree in economics from University of Western Ontario (1973) and graduate degrees in agricultural economics from University of Guelph (1979) and University of Manitoba (1986).

Dr. Prentice has authored or co-authored more than 250 research reports, journal articles and contributions to books. His scholarly work has been recognized for excellence in national paper competitions and awards. In 1999, National Transportation Week named him Manitoba Transportation Person of the Year. Through the Transport Institute, Dr. Prentice has organized national and international conferences on sustainable transportation (Railways and the Environment), supply chain logistics (Planes, Trains & Ships), agribusiness logistics (Fields on Wheels), the potential use of airships for northern transportation (Airships to the Arctic) and food trade between Canada and Mexico (La Cadena de Frio). In 1999 and 2003, he received University of Manitoba Outreach Awards. In 2009, Dr. Prentice was made an Honourary Life Member of the Canadian Transportation Research Forum.

Dr. Prentice was instrumental in founding a major in transportation and logistics within the B.Comm. (Hons.) program at the I. H. Asper School of Business (fall 2003). Since that time a new Department of Supply Chain Management has been formed, and in 2006 a M.Sc. program in supply chain management was initiated.

Dr. Prentice has served on the Boards of Directors of several transportation organizations: National Transportation Week (President, 2001 and 2003), Honourary President of the Canadian Institute for Traffic and Transportation (2001-3) and the Canadian Transportation Research Forum (Past President, 1997). Dr. Prentice is the President of ISO Polar Airships that he co-founded in 2005 as a not-for-profit research institute to promote the use of airships as sustainable transport for the northern latitudes. He is Associate Editor of the Journal of Transportation Research Forum. In addition, Dr. Prentice has served on Winnipeg Airports Authority, Inc. (1998-2003), Winnipeg TransPlan 2010, the Mid-Continent International Trade Corridor Task Force, the Rapid Transit Task Force, expert committees, and is frequently asked to speak on the topics of trade and transportation.